The SEO Basecamp Live Training Group

The SEO Basecamp Live Training Group is for private practice owners who want to create and implement a solid SEO strategy for their businesses. 

It’s best suited for folks who have a basic understanding of what SEO is, and have maybe tried to “do” SEO in the past but struggle to put all the pieces together. 

If you want a step-by-step plan to map out where your SEO stands right now and where you want it to be, and all the building blocks in between to get you there, this is for you.

It’s also best suited for folks who have the capacity to do the work. You’ll need to carve out a few of hours each to watch the training, do the work and participate in the live calls. Depending on the current state of your website’s content, you may need to devote more time to content writing.

If you prefer to go at your own pace, that’s fine. The calls will be recorded and you’ll have ongoing access to the online course.

You need a website! If you don’t have a website, you’ll have nothing to optimize for search engines. 

It’s helpful if you already have Google Analytics installed on your website, but if not, we’ll show you how to set that up.

We’ll be using Google Docs and Sheets to write content and keep track of our work. Prior usage of Google Docs and Sheets is helpful, but not a requirement.

Lastly, you should have some sense of who your ideal client is and the services you offer. This will help you when it comes to the keyword research phase of your SEO plan.

Each lesson’s Implementation Call will take place the week after the lesson is made available. This is to give you time to watch the lesson, take action, and gather any questions you may have.

Implementation Calls will happen weekly on Tuesdays at 11 AM EST. They are 1 hour long.

If you can’t make the calls, they will be recorded and made available for you in the private community.

Depending on people’s schedules, I like to also hold “catch-up” implementation calls from time to time to make sure people can get some live support if they can’t make the weekly calls.

Each Implementation Call will be recorded and made available in the online course platform so that you can catch up.

If you have a specific question, you’ll be able to ask it in the private community group. If your question will benefit the entire group, I may answer it on that week’s Implementation Call so everyone can benefit.

What’s unique about this training group is that it will be a combination of recorded modules and live implementation Zoom sessions. Each week, we’ll release a new lesson. This means everyone in the small group will move at a similar pace with each lesson building on the previous one.

You’ll watch the lesson and begin taking action. Then we’ll meet on Zoom and you’ll have a chance to ask questions, get feedback on your SEO strategy, and get ideas from the other students that you can apply to your own business.

I want this training group to be as affordable as possible to help you get the SEO momentum that will really impact your business.

That being said, the tools that will save you the most time and speed up your success just aren’t free to use.

The only other cost required will be an SEO tracking and research platform that we’ll use to create an SEO dashboard for your business called Ubersuggest.

Ubersuggest offers a free 7-day trial that you can use to get familiar with the tools they offer. After that, you can pay $29/mo to use it, or $290 for a lifetime account. At a minimum, you could use it for 2 months to go through the training and then decide if you want to continue.

I highly recommend lifetime access if you plan to make SEO part of your long-term strategy for getting new clients. SEO is an iterative process and takes time. We’ll show you how to use the data month after month to continue improving your rankings and traffic.

Once you sign up for the course, you’ll be able to watch the first video and start getting what you need to begin.

Each Wednesday, a new lesson will be available for you to view and start your weekly homework.

The Implementation Call related to each lesson will take place on Tuesday at 11 AM EST the following week. 

Here is the full schedule:

• Welcome week: 2/12 – 2/16
• Week 1 Assessment: 2/19 – 2/23
• Week 2 Keyword research: 2/26 – 3/1
• Week 3 Content: weeks of 3/4 – 3/8 & 3/11 – 3/15
• Week 4 Onsite Optimization: 3/18 – 3/22
• Week 5 Offsite Optimization: 3/25 – 3/29
• Week 6 Next Steps: 4/1 – 4/5
• Final Implementation Call – 4/9

Once you sign up for the group you’ll have continual access to the training material, videos, content templates, and live call recordings. This means you can always come back and pick up where you left off or refresh your SEO strategy in the coming months and years.

Should we decide to move the course to a new platform or close it, you will be given advanced notice so you can download all the materials and videos.

We expect you to! That’s why we’ll have a private online community where you can ask questions and post your work for feedback from me or the group in general.

The weekly Implementation Calls will focus on answering any questions you may have along the way or provide more context for the training.

Not at all. The SEO strategy and work that you’ll complete can be applied to any website platform.

SEO is a long-term strategy for the organic growth of your private practice. We wish we could see results from SEO overnight, but that’s not the case. Typically, our SEO Basecamp clients see improvements in their rankings within the first few weeks of optimizing their website. However, significant growth and a rise in organic traffic can take anywhere from 6-12 months. Search engines want to see that your website has high-quality content, backlinks, and consistent activity, which can take time to put in place. 

We like to compare it to investing in a 401k. Your rate of return when you retire will be impacted greatly by your level of investment and consistency over time. Once you’ve created your SEO strategy during our time together, the next step is to carry it out by continually implementing pieces of it over time.

We simply can’t offer results guarantees tied to specific keywords or traffic volume. Why? Because SEO is dynamic. It changes constantly based on many factors. Because of that, and no matter what others may tell you, guarantees are just not possible with SEO.

We believe that a guarantee when it comes to specific results is actually a red flag. Agencies guaranteeing rankings either lack experience or aren’t being honest.